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The Silicon Review India

Uber partners with Yulu to enter the micro-mobility sector of India

Uber partners with Yulu to enter the micro-mobility sector of India

India is witnessing an upsurge of cab sharing services; thanks to companies like Ola, Uber, etc., many cities are now depending more on sharing commute rather than traveling in privately-owned, single-passenger cars. In spite of awareness among people about the shared commute, the number of vehicles in cities is enormously increasing which poses serious pollution issues.

The question arises: how to tackle the growing traffic woes? To address the same issue, Yulu launched its bike-rental (electric bicycle and scooters) services. Founded in 2017, Yulu, a Bangalore-based startup, aims to de-congest urban traffic by providing a scalable, affordable, efficient, and clean short-distance commute. The e-bikes can be unlocked with QR codes on phones, which make pickups and drop-offs easier.

Uber made an announcement that it is partnering with Yulu to help the company in its mission, i.e. to make urban commute eco-friendly and convenient. The bikes can be rented on a pay-per-use basis which solves the problem of last-minute commute option. It also solves the issue of growing pollution, which needs to be addressed urgently as India tops the list of most polluted countries in the world having 7 out of the 10 most polluted cities in the world.

"We understand that the push towards electrification has to be multi-modal, and the collaboration with Yulu only goes to demonstrate the intent therein,"said Uber spokesperson.

Yulu isn’t directly integrating with the Uber app, instead, Uber users will be promoted to visit Yulu’s website and check out its offerings. This will help Yulu to expand in other cities in India in the future.


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